Flowr
Hidn Collection

DESIGN ROEL VANDEBEEK
IN COLLAB WITH WOUD
FOR HIDN COLLECTION
YEAR 2022
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There are a lot of latent possibilities hidden in fundamental, basic shapes, waiting to be revealed. Based on the archetypal silhouette of a vase, the inspiration for Flowr emanated. With an aim to add an ingenious, purposeful function while enhancing the visual aesthetics, the idea of integrating a flower divider arose. Not as a separate element but by simply taking the material from the vase and form itself. As a natural integrated step in the pro- duction process, the ceramist can effortlessly cut off one or two rings from the top of the finished traditional vase to reposition them at an oblique angle. A design feature that allows you to arrange individual stalks or fascicles of flowers in a vivid yet defined way. This added value is what the HIDN design language is all about.
The HIDN design language
• Searching for hidden possibilities in material or processing to reveal a hidden part, function, shape, inspiration or design feature
• A way to think outside the box, be innovative and unfold your creativity
• Treasure hunting for the hidden gems and surprises
• Design with a precycling approach; optimising material and process in an early stage
• Getting more out of a product than initially thought
• Adding obvious functionality, value or aesthetics to a design without adding obvious material
• A responsible and considered take on minimalism
• A naturally integrated step in your table of content when designing
Based on the archetypal silhouette of a vase, Flowrcombines purposeful functionality with a refined expression. During production, a cut is made near the top edge, gently pushing the clay inwards to form an integrated flower divider, allowing individual stems and small bouquets to be arranged in thoughtful compositions. With its clean silhouette, the vase complements the natural character of vivid flowers.
Flowr, available in 2 sizes.
- 21,5 cm
- 26 cm
