Flowr

There are a lot of latent possibilities hidden in fundamental, basic shapes, waiting to be revealed. Based on the archetypal silhouette of a vase, the inspiration for Flowr emanated. With an aim to add an ingenious, purposeful function while enhancing the visual aesthetics, the idea of integrating a flower divider arose. Not as a separate element but by simply taking the material from the vase and form itself. As a natural integrated step in the pro- duction process, the ceramist can effortlessly cut off one or two rings from the top of the finished traditional vase to reposition them at an oblique angle. A design feature that allows you to arrange individual stalks or fascicles of flowers in a vivid yet defined way. This added value is what the HIDN design language is all about.

The HIDN design language
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   • Searching for hidden possibilities in material or processing to reveal a hidden part, function, shape, inspiration or design feature

   • A way to think outside the box, be innovative and unfold your creativity

   • Treasure hunting for the hidden gems and surprises

   • Design with a precycling approach; optimising material and process in an early stage

   • Getting more out of a product than initially thought

   • Adding obvious functionality, value or aesthetics to a design without adding obvious material

   • A responsible and considered take on minimalism

   • A naturally integrated step in your table of content when designing

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