Strategic Design
Designing the organisations of the future from the ground up. Strategic design approaches the business environment with design thinking to introduce new methods and processes, and encourage positive evolution within their industry. We act as an advisor; analysing the organisation’s landscape, and then strategising and implementing new designs.
The process
I
Phase one
Finding the deep end
Immersion is the first step to initiate a project. After discussing the big picture, Roel drops into the identity of the project and formulates the challenge from which he will craft the solution. This is the basis for the entire process that follows—there are many answers to the right question.
II
Phase two
Spark an idea or two
…Or three or four or fifty. Roel’s unique ideation technique brings many—and often surprising, results. In this phase, Roel acts as a translator through design. A translator triggered by the challenge, but also by the ability to think in a problem-solving and applied way.
III
Phase three
Expand and explore
In this phase the key ideas are explored and elaborated on. This is where the best ideas are made concrete and the finer details are drawn out. At this point, we confront sustainability, knowledge of materials and the production process. Experience plays a crucial role here.
IV
Phase four
Go for impact
Finally, the design is ready to be launched. At this stage, Roel will bring his attention to the greater performance of the design; namely, the ecosystem behind it. Strategy, marketing, communications, transport, packaging and placement are all touched by his guidance.
Strategic Design
projects
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